Why does men's skin require a special approach?
Many people believe that skincare is universal, but biology says otherwise. Men's skin is on average 20% thicker than women's, it contains more collagen and has more active sebaceous glands. This is not just "marketing in a different package." These are products designed with these physiological characteristics in mind.
Daily stress
Constant shaving damages the skin’s outermost protective layer, causing persistent micro-irritation
Thick skin layers
Men’s skin is on average 20% thicker than women’s and contains more collagen. Standard products are not formulated to penetrate and work effectively through these layers
Increased sebum production
Men have more active sebaceous glands, resulting in oilier skin and larger pores. This requires ingredients that regulate sebum production without drying the skin out
Different aging process
Men’s skin ages differently from women’s — with distinct patterns of collagen breakdown and structural change over time. Effective skincare must be designed with this biology in mind
The Founders
Èlia Torroella
Co-founder and Scientific Director
A pharmacist and scientist trained at the University of Barcelona, Elia Torroella is one of Europe’s most respected voices in pharmaceutical R&D. For almost three decades, she has led pioneering projects in immunology, molecular biology, clinical trials, and vaccine technology. As Global Director of R&D and Regulatory Affairs, she built and led a team of over 400 researchers in Europe, the United States, and Asia, developing 22 innovative vaccines in the last decade, including the only COVID-19 vaccine developed entirely in the EU.
Beyond her scientific background, Elia has held important corporate positions in the pharmaceutical industry, including Vice President R&D and Board member. For her commitment to public health and scientific advancement, and among other recognitions she was awarded the Creu de Sant Jordi (2024), one of Catalonia’s highest distinctions. At Qwadrum, Elia applies her expertise to create skincare products, transforming complex science into accessible, high-performance products for men’s skin.
Carlos Montañés
Co-founder and Executive Director
With a degree in Life Sciences from the Autonomous University of Barcelona, and executive training from IESE (Barcelona) and The Wharton School (USA), Carlos Montañes has over 30 years of global experience leading pharmaceutical organizations. As CEO, Vice President, and Managing Director of several international companies, he has transformed local businesses into global players, always guided by a vision that connects strategy, innovation, and human development.
Carlos has lived and worked in Europe, America and Asiaand has travelled extensively around the world, gaining a deep understanding of cultural diversity and market needs. Beyond his executive career, he lectures on globalization, motivation, and business excellence, inspiring a new generation of leaders to build companies with purpose. In addition, Carlos altruistically advises companies in areas such globalization, internal organization and efficiency. At Qwadrum, Carlos drives the brand’s strategic vision: to become a global benchmark in men’s skincare, where science replaces fiction and results speak louder than promises.
Qderma Nordic: Minimalism with proven effectiveness
01
European Production
Qwadrum is manufactured in certified EU laboratories and meets the strictest European standards for quality and safety. Every batch undergoes rigorous quality control — from raw materials to finished product
02
The Science of Men's Skin
Qwadrum was developed by a team of dermatologists and pharmacists who have studied the metabolic and structural characteristics of men’s skin — its greater thickness, higher sebum production, and different aging process. The formulas are built precisely for this biology
03
Clinically Documented Results
All Qwadrum products are dermatologically and clinically tested. High-concentration active ingredients — including multiple forms of sodium hyaluronate, niacinamide, adenosine, and retinal — work across all layers of the skin with documented, measurable results
04
Built for Men
Qwadrum’s lightweight textures absorb quickly with no sticky residue. Each product addresses one specific concern — anti-aging, post-shave recovery, hydration, or hyperpigmentation treatment. No unnecessary steps — only what works
Eye contour after 56 days of use
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Hydration and smoothness of the eye contour
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Improved brightness and clarity of the eye area
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Lifting effect
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Reduction of under-eye bags
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Reduction of expression lines around the eyes
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Reduction of deep wrinkles
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Dark Circles Reduction
Clinical study conducted on a panel of 24 men aged between 25 and 67 (average age: 51 years), after two daily applications (morning and night) of the Flash-acting eye contour cream for 56 days
Facial care routine
Dark Circles Reduction:
56 days after the application began:
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Visible effects on hydration
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Visible effects on hydration
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Visible effects on skin radiance
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Visible effects on skin radiance
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Visibly softer facial skin
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Visibly softer facial skin
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Visible effects on skin clarity
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Visible effects on skin clarity
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Visibly younger-looking skin
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Visibly younger-looking skin
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Visible lifting effect
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Visible lifting effect
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Visibly younger-looking skin
Made on
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